That your best customers are your existing ones is more true today than it was when the economy was growing. The common mistake small businesses make is spending much more time, energy and resources trying to attract new customers while ignoring existing ones. Apart from the fact that existing customers cost less to service and pay premium prices, if you can develop relationships with them, they can become great advocates for you by referring business – almost like having an unpaid sales force.
Research shows that after four purchases, a customer has already referred up to five people without you having asked for it. Referrals happen because your customer values the products and service you provide enough to recommend it to someone else.
If you would like advice on how to deepen your customer relationships and gain advocates to help you grow and prosper, why not contact Customer Boost www.cboost.co.uk .
We run seminars and support services specifically for small businesses including a free initial consultation.
Or contact me on email@example.com
Liz Moody, Marketing Specialist