If you watch online auctions (watching them can be as compulsive as doing a deal itself), you might notice that there are often items which go for prices higher than the buyer would pay in the shops.
The members bidding are often in major cities where they could easily purchase an item cheaper, say, in a discount store. Why does this happen? Well, people get so excited when they find something that’s a good buy that …they’ve just have got to get it!!
If an auction item attracts more than two people who are in this boat, all of a sudden (normally towards the end of the auction) they enter a bidding war. The nett results are that the seller gets a great deal for their item, and the buyer – who could have driven 2 minutes down the road and picked the item up at the shops – doesn’t! So – how do you avoid this? And how do you ensure that you really get a good deal online?
Knowing What You Want and Research
Spend time researching (the higher the value, the more time). As a minimum know exactly what it is you want to buy, approximately how much it costs and what the alternative models are. If you want a mobile phone, check out how much it is at the shops (remember to check the online shops), and then set your maximum price.
Persuade yourself this is the price that you will not go above, no matter what. If that phone is going for £45 at the shops, decide on a figure of £35 (remember that you are going to have delivery costs as well). You won’t want to pay £40, then and then find that you have £5 shipping costs on top.
Find your phone on the auction sites, Place a bid on it (the lowest ‘winning’ price that you can register with), and then put in your maximum bid (only deal with auction sites that allow you to place maximum bids). Then, walk away.
Don’t return to the auction site until after the auction has finished. That way, if there is a bidding war at the last minute, you will not be drawn into it. Using this approach you will never pay more than at a retail store.